The 'A New Hope' Poster Art Messenger Bag is for all those nerds who have outgrown their 'Star Wars' lunch box but still have the force within them. This over-the-shoulder bag with a nylon strap has special compartments for all your grown-up gadgets like a laptop, camera and cell phone.
With this retro bag, which features a classic 'Star Wars' poster on its front, you'll be attracting 'Star Wars' fans everywhere you go.
Implications - In direct opposition to frequent depictions of unintelligible individuals in mainstream media, consumers are trying to convey themselves in much more enlightened fashions. Corporations may garner much more business if they can design their wares to make users look more intelligent.
What's Driving This Trend
- Enlightened Fashion
- Designing products that make users look more intelligent.
- Retro Nostalgia
- Creating products that evoke nostalgia for a specific time period.
- Geek Chic
- Increasing demand for products that cater to nerdy interests.
Who This Affects Most
- Fashion Accessories
- Opportunity to design fashion accessories that showcase intelligence.
- Luggage and Bags
- Creating bags and carryalls with retro designs and nostalgic themes.
- Consumer Electronics
- Developing gadgets and accessories that appeal to the geek subculture.
