Activist Coloring Books

Artist Justin White's Lighthearted Depiction of the BP Oil Spill

Artist Justin White's lighthearted depiction of the BP oil spill comes in the form of a whimsical yet thought-provoking grown-up coloring page.

The creative artist produces tons of fun digital art, and on his website, there is a colored-in version of his oil spill piece. He definitely has a vivid imagination, and a common theme in his work seems to be humanized animals and cartoonish characters.

Implications - There are many issues within society that effect each and every individual. While many of these topics are rarely the preferred subject of conversation, companies will benefit by addressing the issue in a creative manner. By providing consumers with alternative methods to address urgent situations, consumers may be more likely to engage and participate.

Activist Coloring Books
Opportunity for companies to address social issues in a creative and engaging way through coloring books.

Industries Being Reshaped

Art and Entertainment
Artists and entertainers can utilize coloring books as a medium for addressing social issues.
SCORE
3.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 71%
Activity 33%
Freshness 8%

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