Potted Plant Necklaces

The Growing Jewelry House Collection Features Real Moss

The Growing Jewelry House collection by HAF by Hafsteinn Juliusson is a typical silver ball chain necklace, but with a very unusual pendant. The main feature of these necklaces is a silver pot pendant, and inside, is real growing moss.

To stay looking fresh to death, the moss needs to be watered every five weeks and can last up to 8 months. The Growing Jewelry House collection lets you (very literally) wear your green on your neck.

Living Accessories
The trend of incorporating living elements into accessories presents opportunities for innovative and sustainable designs.
Nature-inspired Jewelry
The growing popularity of jewelry featuring natural elements opens up possibilities for creative and unique designs.
Interactive Fashion
The rise of interactive fashion accessories offers a chance to integrate technology and nature for a one-of-a-kind user experience.

Sectors Adopting This

Fashion Accessories
The fashion accessories industry can explore the potential of incorporating living elements as a unique selling point for their products.
Jewelry
The jewelry industry can tap into the trend of nature-inspired designs and create collections featuring real natural elements.
Home Decor
The home decor industry can leverage the concept of living accessories to create innovative and eco-friendly interior design pieces.
SCORE
5.7 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 81%
Activity 81%
Freshness 8%

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