The Loewe Fall 2010 ad campaign features big-time models Alessandra Ambrosio, Rosie Huntington-Whiteley and Adriana Lima. The beautiful women posed in front of picturesque spots throughout Spain to show off the line's coats and bags.
My favorite part about this ad campaign is the interesting places the creative directors chose to hang the bags. Whether they are on tree branches, banisters or chandeliers, the bags still stand out with their understated beauty. The Loewe Fall 2010 ad campaign is pretty, simple and classy.
Why This Trend Is Growing
- Globe-trotting Fashion Ads
- Fashion brands showcasing their products in exotic locations, using popular models to attract attention.
- Understated Beauty of Fashion Accessories
- Showcasing fashion accessories in an understated manner that allows the product to shine.
- Destination Marketing for Fashion Brands
- Using travel destinations to market fashion products by incorporating popular tourist hotspots as backdrops.
Industries Being Reshaped
- Fashion Industry
- Fashion brands can incorporate their products in iconic locations around the world to boost their image.
- Photography Industry
- Photographers can benefit from incorporating exotic locations as backdrops for their fashion photography projects.
- Tourism Industry
- Fashion brands can tie up with travel companies to promote their products with destination marketing campaigns.
