I must be the only person in the world that ends up looking like a hot mess when I do any sort of physical activity, because Josefine Ekman Nilsson in Costume Norway looks miles away from disastrous.
Of course the editorial is entitled 'Sports Wear,' and instead of being sweaty or disgusting, this fashion model looks sexy and tempting. Be sure to check out the gallery for more sensuous shots from Josefine Ekman Nilsson in Costume Norway July 2010.
What Makes This Trend Stand Out
- Fitness Fashion
- Opportunity for disruptive innovation in creating athletic wear that is both functional and stylish.
- Athlete-driven Marketing
- Opportunity for disruptive innovation in leveraging athletes as brand ambassadors and influencers in marketing campaigns.
- Performance Photography
- Opportunity for disruptive innovation in capturing and showcasing the physical prowess of athletes through photography.
Sectors Adopting This
- Fashion
- Opportunity for disruptive innovation in the sports fashion industry by combining style and functionality in athletic wear.
- Marketing & Advertising
- Opportunity for disruptive innovation in athlete-driven marketing strategies that resonate with consumers.
- Photography
- Opportunity for disruptive innovation in performance photography techniques to capture the intensity and beauty of physical activity.
