Scrap everything you know about beach fashion and replace that information with this editorial in Line A Journal featuring Spencer Peterson. This is exactly how beachwear is supposed to look -- effortless and breezy.
Entitled 'Sea, Sex and Sun,' this spread is set to be a guaranteed hit with a title like that. The Spencer Peterson Line A Journal spread was shot by photographer Giovanna Badilla and styled by Guillaume Boulez. Even though there is hardly any clothing in the editorial, the attitude is in the right place. Be sure to check out the gallery for more fantastic shots.
What Makes This Trend Stand Out
- Effortless Beach Fashion
- There is an opportunity for fashion companies to create simple and comfortable beachwear that exudes an attitude of ease and comfort.
- Bare Minimum Fashion
- This trend suggests that there is an opportunity to create clothing and accessories that provide ultimate functionality without the need for many elements.
- Attitude-first Fashion Photography
- A trend towards photography that conveys an attitude rather than showcasing clothing suggests an opportunity for photographers and fashion brands to showcase a more holistic image of their product.
Sectors Adopting This
- Fashion
- Brands that focus on beachwear or summer fashion should take note of this trend and focus on creating effortless and comfortable clothing.
- Photography
- Photographers can focus on capturing images with attitude and a complete vibe, rather than just showcasing the clothing.
- Tourism
- Tourism companies who cater to vacationers in beach destinations can benefit from showcasing and highlighting this trend by attracting vacationers that are searching for effortless and comfortable clothing and accessories.
