BP has purchased 32 of Dan and Kevin Costner’s Ocean Therapy Solutions oil-water separators to help clean up the underwater Gulf oil gusher. The move comes after much publicity and Kevin Costner’s Congressional testimony about BP’s inadequate response to the oil leak.
The oil cleanup technology was invented at the Idaho National Lab by David Meikrantz. Costner purchased a license for Meikrantz’s oil-water separators in 1993 and has promoted it ever since, but because there were no big spills, the device didn’t get attention. Meikrantz has been a technical adviser for Costner’s companies.
Why This Trend Is Growing
- Oil-water Separation Technology
- Disruptive innovation opportunity: Develop new and improved oil-water separators for more efficient and effective oil spill cleanup.
- Environmental Cleanup Solutions
- Disruptive innovation opportunity: Explore innovative technologies and methods for cleaning up oil spills and other environmental disasters.
- Celebrity Endorsements for Environmental Causes
- Disruptive innovation opportunity: Partner with celebrities and influencers to raise awareness and funding for environmental initiatives.
Industries Being Reshaped
- Oil and Gas Industry
- Disruptive innovation opportunity: Transform the oil and gas industry by investing in and implementing advanced technologies for mitigating environmental damage.
- Environmental Services Industry
- Disruptive innovation opportunity: Develop and provide cutting-edge solutions for environmental cleanup and restoration services.
- Celebrity Branding and Philanthropy Industry
- Disruptive innovation opportunity: Create innovative partnerships between celebrities, brands, and nonprofit organizations to drive social and environmental change.
