The new MTV Style site seems like a natural progression for the cable TV network that offers a bundle of fashion-related reality shows. The stars of ‘The Hills’ and ‘The City’ are always in the pages of the glossy gossip weeklies, a lot of the time for their sartorial choices (good and bad).
Launched at 12:00 pm ET on June 23, 2010, the blog-style site already has over a dozen posts. Would you visit the MTV Style site for fashion inspiration?
What's Driving This Trend
- Fashion-related Reality Shows
- Opportunity to create innovative new reality shows that focus exclusively on fashion.
- Blog-style Fashion Sites
- Potential for creating blog-style sites that offer fashion inspiration and content.
- Influence of Celebrity Fashion
- Disruptive innovation opportunity to leverage celebrity fashion choices for branding and marketing.
Who This Affects Most
- Television Production
- Disruptive innovation potential in developing fashion-centric reality shows for television.
- Fashion E-commerce
- Opportunity to create blog-style fashion websites that drive e-commerce sales.
- Marketing and Branding
- Potential for leveraging celebrity fashion to enhance branding and marketing strategies.
