Pleasure-Focused Guide Books

The Hg2 is the Hedonist's Guide to Any Destination

The Hg2 (aka “A Hedonist’s Guide to…”) is a brand new stylish series of city guide books. Featuring the best of the best in every city imaginable, the Hg2 guides are written by those living in the area and have plenty of experience in telling others what to expect.

With insider knowledge on what’s great wherever you’re traveling, the Hg2 will rid you of your vacation destination woes and introduce you to the hottest spots in each city. After going through these Hg2 guide books, you’ll realize that sometimes, it’s okay to be a little hedonistic.

Pleasure-focused Guides
New guide books focused on finding the best in every city, emphasizing a pleasurable experience for travelers.
Local Insider Knowledge
City guides written by locals, providing a unique and authentic perspective for tourists.
Hedonistic Tourism
An increased interest in hedonistic travel experiences, encouraging the search for luxurious and enjoyable experiences while traveling.

Where This Applies

Travel
Traditional travel agencies can take advantage of this trend by incorporating hedonistic travel experiences in their offerings.
Publishing
The publishing industry can leverage this trend by creating similar pleasure-focused guide books catered to specific destinations or interests.
Tourism
Tourism boards can benefit from this trend by promoting local businesses and activities that align with the hedonistic desires of travelers.
SCORE
1.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 30%
Activity 4%
Freshness 8%

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