Madrid-based architecture firm Buj+Colón
Arquitectos has designed a pharmacy in Palencia, Spain, that features large neon light fixtures.
Located on both the exterior and interior of the building, the neon illumination gives the pharmacy by Buj+Colón Arquitectos a unique, futuristic glow. Further, the drug stores eschews another traditional aspect associated with pharmacies: the drug counter. Instead, this pharmacy places all medications at the reach of customers.
Implications - Consumers are looking for a shock factor in everything they do. Products that offer an otherworldly element are appealing to shoppers who are used to seeing the most surprising things depicted in media. Companies could integrate this element into all of their items in order to attract more customers.
Key Themes Behind This Trend
- Neon Illumination
- Using neon light fixtures for illumination in retail spaces creates a unique and futuristic aesthetic.
- Customer Accessibility
- Placing all medications at the reach of customers eliminates the need for a traditional drug counter.
- Shock Factor
- Consumers are attracted to products or experiences that offer an otherworldly element.
Where This Applies
- Retail Design
- Designing retail spaces with neon light fixtures and customer accessibility can create a visually striking and convenient shopping experience.
- Pharmaceutical Retail
- Incorporating a unique approach to drug counter placement can set pharmacies apart and appeal to customers seeking a different experience.
- Marketing and Advertising
- Utilizing shock factor and otherworldly elements in product design and promotional materials can attract more customers and make brands stand out.
