Velvet, lace, tie-ups, bows and satin are the typical materials found amongst lingerie, but the New Look Winter 2010 lookbook has added velvet. Now for winter your skivvies can stay warm instead of freezing in something sheer and won't overheat in something like fleece.
The thought of velvet doesn't normally conjure up sexy images, but instead you're more likely to think of full-body sweatsuits. Thank goodness New Look is changing that with these ultra cute and flirtatious designs that move away from a casual look. Be sure to check out the gallery for more shots from the New Look Winter 2010 lingerie collection.
Key Themes Behind This Trend
- Luxury Lingerie Materials
- Opportunity for luxury lingerie brands to incorporate unique materials like velvet, lace, and satin for a more upscale and fashionable appeal.
- Innovative Design Concepts
- Breaking stereotypes in lingerie design by introducing tie-ups, bows, and flirtatious designs that move away from the casual look.
- Seasonal Lingerie Collections
- Creating winter-specific lingerie collections that provide warmth and comfort without compromising on style.
Where This Applies
- Lingerie
- The lingerie industry can embrace disruptive innovation by incorporating unique materials and design concepts to break stereotypes and offer more fashionable options.
- Fashion
- The fashion industry can explore the use of velvet, lace, and satin materials in other clothing categories to add a luxurious touch and create unique designs.
- Apparel
- Apparel brands can tap into the market for seasonal lingerie collections that cater specifically to winter needs, providing warmth and style in one package.
