The MYKITA Franz 24k gold sunglasses are a result of a truly epic collaboration with Bernhard Willhelm.
The MYKITA Franz 24k gold sunglasses are based off the '76 Winter Olympics and feature gold-plated lenses. No word on how the visibility is through these fancy lenses, but it's all about the look anyways.
Implications - Sunglasses are a modern fashionista's must-have item to complete an outfit, and discerning customers are looking for shades that won't appeal to plebeians. Opulent fittings such as gold plating and solid gold accents play on the perennial popularity of precious metals, while retro-modern shapes such as the aviator make these sunglasses designs stand the test of time.
Why This Trend Is Growing
- Luxury Sunglasses
- The rise of luxury sunglasses with opulent fittings and retro-modern shapes provides opportunities for creating high-end eyewear collections.
- Gold-plated Accessories
- The trend of incorporating gold-plated accents on accessories can be capitalized on by designers looking to add a touch of luxury to their products.
- Precious Metals in Fashion
- The use of precious metals in fashion, as seen in the gold-plated MYKITA Franz sunglasses, presents opportunities for designers to incorporate these materials in unique and innovative ways.
Industries Being Reshaped
- Eyewear Industry
- The eyewear industry has an opportunity to create high-end luxury collections with opulent fittings and precious metal accents.
- Luxury Fashion Industry
- The luxury fashion industry can capitalize on the trend of incorporating precious metals in fashion by designing high-end accessories that feature gold-plated accents.
- Jewelry Industry
- The trend of incorporating precious metals in fashion presents an opportunity for the jewelry industry to expand beyond traditional pieces and create unique accessories incorporating these materials.
