The Nike ‘Write the Future’ campaign will definitely have World Cup fans hyped for the oncoming games this summer! Created by advertising agency Wieden+Kennedy of Amsterdam of the Netherlands, this print campaign complements the already viral video ads of the same name.
This print campaign has immortalized soccer stars like Rooney, Ronaldo and Ribery in statue form as they play this world favourite sport. The slogans are then tailored to each soccer player and plays up to their unique abilities on the field. For instance, Rooney’s slogan reads, “Arise Sir Wayne,” as Rooney’s statue is positioned in mid-air ready to head butt the ball in the desired direction.
These Nike ads really know how to rev World Cup aficionados up!
Key Themes Behind This Trend
- Immersive Advertising
- Disruptive innovation opportunity: Creating immersive ads that bring famous athletes to life in unique and captivating ways.
- Personalized Marketing
- Disruptive innovation opportunity: Tailoring ads to individual athletes based on their unique skills and attributes.
- Viral Campaigns
- Disruptive innovation opportunity: Designing campaigns that generate massive online buzz and engagement.
Where This Applies
- Sports Marketing
- Disruptive innovation opportunity: Integrating technology and creativity to enhance sports marketing campaigns.
- Advertising
- Disruptive innovation opportunity: Embracing innovative approaches to grab consumers' attention and increase ad engagement.
- Print Media
- Disruptive innovation opportunity: Utilizing print media in unconventional ways to create memorable and impactful campaigns.
