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Flirty Poolside Fashion

Candice Swanepoel for Zeki Triko Shows Off Summer's Hottest Styles

— June 7, 2010 — Fashion
This shoot of Candice Swanepoel for Zeki Triko shows off the Victoria's Secret beauty in the most awesomest way ever--in a bikini. The VS Angel rocks this summer's hot swimwear trends, from bright colors to wild prints, for Zeki Triko.

This shoot of Candice Swanepoel for Zeki Triko has a much different feel, of course, than the shoots she does for the Victoria's Secret swimwear collection. Check out some of the styles above.

Implications - In the midst of a recession and low levels of employment, consumers are becoming tired of focusing on the negativity of an economic crisis and are instead learning to relax again. Depicting luxurious and calming environments is a method of attracting those who are choosing to ease their stresses and get back to simpler times.
Trend Themes
1. Bright Colors - Opportunity for fashion brands to create vibrant and eye-catching swimwear designs that stand out from traditional styles.
2. Wild Prints - Room for innovative textile and pattern development in the swimwear industry, providing unique and unconventional options for fashion-forward consumers.
3. Relaxation Escapes - Potential for tourism and hospitality sectors to create enticing and serene environments to cater to individuals seeking respite from economic stresses.
Industry Implications
1. Fashion - Opportunity for fashion retailers to capitalize on the popular trend of bright-colored swimwear and wild prints, appealing to consumers looking for unique and bold fashion choices.
2. Textile - Potential for textile manufacturers to develop and produce innovative fabrics and prints for the swimwear industry, catering to the demand for wild and eye-catching designs.
3. Tourism - Opportunity for tourism destinations and resorts to create luxurious and relaxing atmospheres, attracting individuals seeking an escape from economic uncertainties.
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