Theatric Editorials

'Rehearsal' in So Chic #20 Gets Baptiste Giabiconi Ready for His Close-Up

The ubiquitous Baptiste Giabiconi plays the part of an actor for 'Rehearsal' in So Chic #20. Nicolas Valois captures Giabiconi in effortless menswear styled by Laurent Dombrowicz as he navigates backstage areas preparing for his role.

Baptiste Giabiconi is perhaps best known by some as Karl Lagerfeld's muse, and from the looks of 'Rehearsal' in So Chic #20, it's easy to see why. This delectable model has the goods to inspire just about anyone.

Fashion Editorial
Opportunity for innovative storytelling and visual representation of fashion.
Menswear Style
Disruptive innovation in men's fashion with effortless and versatile clothing options.
Backstage Experience
Opportunity for immersive and interactive behind-the-scenes experiences for fashion lovers.

Who This Affects Most

Fashion
Innovation in fashion photography, styling, and editorial content.
Menswear
Disruption in men's apparel industry with new designs and styles.
Events and Entertainment
Opportunity for creating immersive experiences and interactive events in the fashion industry.
SCORE
4.2 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 75%
Activity 42%
Freshness 8%

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