Color-Popping Coifs

The Givenchy Fall 2010 Luggage Campaign Uses Bright Hair to Stand Out

Designer campaigns normally feature several different ads in order to have customers yearning for its products; however, the Givenchy Fall 2010 luggage campaign only features one ad and everyone’s still craving for a piece.

The winter 2010 ads for Givenchy have been extremely racy and hot with this one only adding heat to the fire. Featuring stunning models such as Mariacarla Boscono, Malgosia Bela and Catherine McNeil beside coveted luggage, this campaign has everyone drooling for more. The ad was photographed by Mert Alas and Marcus Piggott.

Bright Hair
Opportunity for hair product companies to develop innovative, vibrant hair color options.
Limited Campaigns
Opportunity for brands to create single, impactful ad campaigns that generate buzz and desire.
Racy Advertising
Opportunity for fashion brands to push boundaries with provocative and attention-grabbing ads.

Who This Affects Most

Hair Products
Opportunity for hair product companies to develop innovative, vibrant hair color options.
Fashion
Opportunity for fashion brands to push boundaries with provocative and attention-grabbing ads.
Advertising
Opportunity for brands to create single, impactful ad campaigns that generate buzz and desire.
SCORE
3.5 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 49%
Activity 48%
Freshness 8%

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