The Aubade AW 2010 collection is bringing pure fire to lingerie. The best part about this line is that it doesn't come across as raunchy, but instead very classic and modern day chic. The lookbook appeals to every woman and showcases and accentuates curves-- which is a breath of fresh air.
Whether it's corset-styled panties or thigh-high stockings, the Aubade AW 2010 is heating up the style of undergarments. Be sure to check out the gallery for more immaculate designs from Aubade.
What's Driving This Trend
- Luxury Lingerie Fashion
- The rise of classic and modern chic styles in lingerie opens up opportunities for luxury lingerie brands to innovate.
- Body Positivity in Lingerie Marketing
- The shift towards showcasing and accentuating curves in lingerie campaigns creates an opportunity for brands that embrace body positivity in their messaging.
- Comfortable and Stylish Shapewear
- The corset-styled panties trend could spark innovation opportunities for brands to create shapewear that is both comfortable and stylish.
Who This Affects Most
- Lingerie
- Lingerie brands can tap into the trend of classic and modern chic styles as well as body positivity messaging to differentiate themselves in the market.
- Fashion
- Fashion brands, particularly those that specialize in luxury fashion, can consider expanding their offerings to include luxury lingerie.
- Shapewear
- Shapewear brands have an opportunity to innovate by creating comfortable and stylish options that appeal to a wider audience.
