This set of Thomas Paquet photography shows that the French photographer is obsessed with the female face. He shoots it often and he shoots it from very close up.
Thomas Paquet isn't afraid to get a little dirty, either, as he often uses a model as a canvas herself. Whether it's by covering a model's face in chocolate, wild makeup or in veils, this Thomas Paquet photography is always interesting.
Implications - Consumers have adapted to the abundance of ads in society and are able to tune them out. Visceral experiences, however, are immediate and not as easily filtered by consumers. Companies creating branding campaigns should consider how they can leverage the unexpected in novel and new ways in order to attract the attention of consumers. This type of ad also has a greater probability of going viral.
What's Driving This Trend
- Close-up Photography
- Exploring new ways to capture and showcase subjects in a close-up format using photography.
- Visceral Experiences
- Providing immediate and unique experiences to capture consumer attention and create brand recognition.
- Unconventional Branding
- Creating branding campaigns that leverage unconventional and unexpected approaches to attract consumer attention and potentially go viral.
Who This Affects Most
- Photography
- Opportunities for photographers to explore new and intimate ways to capture subjects through close-up photography.
- Cosmetics
- Opportunities for cosmetics companies to use wild makeup and other unconventional methods to create unique and memorable branding campaigns.
- Fashion
- Opportunities for fashion companies to use unconventional methods to create unique and memorable branding campaigns, potentially leveraging close-up photography of models or unconventional makeup techniques.
