The Paper Towel Gang 'Bring It' video is a hilarious old-school rap video that demonstrates the strength of Bounty paper towels as the ubiquitous paper towels take on the Bounty Pool Ball test.
Just click on the Paper Towel Gang 'Bring It' video above to see this rap and pool ball test in action. Could these guys be the next The Lonely Island? But seriously, where were these guys when I was still in high school--I’d definitely feel more inclined to listen in class if I had teachers like this!
What's Driving This Trend
- Paper Towel Branding
- Brands could leverage humor and entertainment through hip hop campaigns to create viral social media content and increase awareness of their product.
- Non-traditional Advertising
- Marketers could explore creative and unconventional advertising strategies, such as rap videos, to differentiate their brand and stand out from competitors.
- Influencer Marketing
- Influencers and celebrities with large social media followings could be utilized to promote products in a more creative and engaging way, such as through music videos.
Who This Affects Most
- Cleaning Supplies
- Cleaning supply companies could use hip hop campaigns to promote their products in a way that sets them apart from the competition and creates a memorable brand associations.
- Entertainment
- Entertainment companies could collaborate with brands to create engaging and entertaining campaigns that resonate with audiences and drive product sales.
- Social Media
- Social media platforms could offer new advertising opportunities for brands to reach audiences through unconventional and entertaining campaigns, such as hip hop videos.
