Skater Subculture Shoots

'Full Bleed: New York City Skateboarding' Looks at the Local Scene

'Full Bleed: New York City Skateboarding' is a photography book that gives the reader a comprehensive look at the stakeboarding scene in the Big Apple. The book spans over 30 years and employs the work of 40 photographers.

'Full Bleed: New York City Skateboarding' is a must for skaters and photography fans alike. There are tons of great shots that explain why skating in NYC is unlike skating anywhere else. My personal favorite is the image of a boarder flying high above a half-pipe with the World Trade Center towers in the background.

Urban Skateboarding
There is a growing trend of skateboarding culture in urban areas that can be capitalized on by skateboard shops and brands.
Nostalgic Photography
There is a trend in producing nostalgic photography books that showcase subcultures or communities that businesses can take advantage of in marketing their products.
Community-driven Events
There is a trend for community-driven events around skateboarding culture that offers opportunities for businesses to showcase their products or sponsor events in return for brand recognition.

Industries Being Reshaped

Skateboarding Industry
The skateboarding industry can utilize the growing interest in skateboarding culture by expanding their product lines to urban areas to target new consumers.
Photography Industry
The popularity of photography books featuring subcultures suggests that there may be a demand for more such books, presenting an opportunity for the photography industry to capitalize on this trend.
Event Industry
The growing trend of community-driven events around skateboarding culture can be an opportunity for businesses in the event industry to provide services or facilities for such events and capitalize on the exposure.
SCORE
2.1 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 29%
Activity 27%
Freshness 8%

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