The Simon Ekrelius Fall 2010 lookbook uses a mirroring concept to bring out the quirky and alienesque theme of the spread. The retro color scheme on these prints presents the model under a creepy light. From the dark-colored lips to the unusual headpieces, each individual campaign shot gives off an eerie vibe while emphasizing the awkward and unique styles of the clothing collection.
Check out the Simon Ekrelius Fall 2010 campaign spread in the featured gallery.
Key Themes Behind This Trend
- Eerie Fashion
- Opportunity for designers to create clothing collections with a creepy and unique aesthetic.
- Quirky Lookbooks
- Increasing use of mirroring concepts to highlight the unusual and distinctive styles in fashion campaigns.
- Retro-inspired Prints
- Rising popularity of retro color schemes and patterns in fashion design to evoke a nostalgic vibe.
Where This Applies
- Fashion Design
- Disruptive innovation opportunity for fashion designers to experiment with eerie and unique aesthetics in their collections.
- Fashion Photography
- Growing demand for photographers skilled in mirroring concepts to create visually captivating and unconventional lookbooks.
- Print Design
- Opportunity for artists to explore retro-inspired color schemes and patterns for fashion prints and textiles.
