Although I would probably not be as exuberant to have my head used as a foot rest, if the foot was encased in any one of these Giuseppe Zanotti Spring 2010 heels, I might be slightly open to the idea. Considering that this foot probably belongs to a gorgeous model definitely puts these ads in perspective, however.
Either way, the Giuseppe Zanotti Spring 2010 campaign is a simple concept that instantly grabs women's attention on two very important levels. One, the fabulous footwear and, two, the dreamy male model.
Key Themes Behind This Trend
- Head-smacking Heels
- Innovative shoe designs that combine style and shock value.
- Gender-bending Advertising
- Advertisements aimed towards women that feature male models in non-traditional roles.
- Dreamlike Fashion Photography
- Photographs that incorporate surreal and fantastical elements into fashion advertising.
Where This Applies
- Fashion
- Opportunities for shoe designers and fashion photographers to push the boundaries of traditional advertising.
- Marketing
- Disruptive innovation opportunities for brands to create memorable and attention-grabbing campaigns.
- Media
- Opportunities for fashion publications and social media influencers to showcase bold and imaginative fashion campaigns.
