The newest World Cup soccer commercial, the Nike 'Write the Future' 3-minute mini-movie, is of epic proportions. The commercial features some of the best soccer players in the world from, Cristiano Ronaldo and Wayne Rooney to Ronaldhinho and Didier Drogba (not to mention a nice little cameo by Kobe Bryant).
The commercial chronicles what it would be like if the famous athletes didn't make the right move in crucial moments of games. Of course, they all end up being epic with their actions and the Nike 'Write the Future' commercial ends up being a very entertaining mini movie.
Key Themes Behind This Trend
- Athlete-driven Advertising
- Opportunity for companies to feature famous athletes in commercials while highlighting what they bring to the table.
- Branded Mini-movies
- Opportunity for companies to release longer commercials resembling mini-movies to captivate audiences and create buzz.
- Immersive Storytelling
- Opportunity for companies to create ads with narratives that engage audiences and encourage sharing on a larger scale.
Where This Applies
- Sports Apparel and Gear
- Opportunity for sports apparel and gear companies to feature well-known athletes in their marketing to increase brand recognition.
- Film and Entertainment
- Opportunity to create narrative-driven ads resembling mini-movies that engage audiences.
- Digital Marketing
- Opportunity for digital marketers to create and promote mini-movies that generate buzz and social media engagement.
