Mod Moody Cowgirls

Erin Heatherton is Smoking for L'Officiel Paris May 2010

The L’Officiel Paris May 2010 issue features one daring and smoking hot cow girl, Erin Heatherton. Donning a pair of studded, cheetah print cowboy boots and an assortment of leather accessories, Erin Heatherton sizzles for the editorial ‘Macadam Cowboy.’

Captured by photographer, Patric Shaw, he shoots Erin Heatherton in untraditional cowboy-like settings. Erin Heatherton brings together the rustic fashion of the cowboy with the slickness of city life by wearing daring ensembles from Guess, Giorgio Armani and Fendi.

Combining the looks the country and the city can be very successful, as proven with ‘Macadam Cowboy’ editorial in the L’Officiel Paris May 2010 issue.

Rustic Urban Fashion
There is an opportunity for the fashion industry to create clothing that combines the ruggedness of the country with the sleekness of the city.
Unconventional Cowboy Imagery
Photographers and media companies can explore non-traditional settings and concepts to bring a fresh perspective to cowboy-themed editorials.
Printed Cowboy Boots
Designers can capitalize on the popularity of printed footwear by creating unique and eye-catching cowboy boots.

Industries Being Reshaped

Fashion
Fashion brands can innovate by creating collections that merge country and city styles.
Photography
Photographers can disrupt the traditional cowboy image by shooting editorials in unexpected settings.
Footwear
Companies in the footwear industry have an opportunity to create printed cowboy boots that appeal to fashion-forward consumers.
SCORE
4.3 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 77%
Activity 45%
Freshness 8%

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