Using fake ID's is so passé these days, now minors can buy alcohol guilt free and more importantly hassle free via Booz2Go. Dutch students from the Helicon Vocational Institute, which is not surprisingly only an hour's drive from Amsterdam, have invented powdered alcohol that can be sold to minors. The latest innovation in inebriation was developed as part of their final-year project. Booz2Go powder is sold in 20-gram packets ($1.35 - $2) that once dissolved deliver 3% alcohol content nicely camouflaged by the lime-colouring and flavour. The current legal drinking age in Netherlands is 16, and the powder can be legally sold since the alcohol is not in liquid form.
Note the image shown is not the actual powder.
Why This Trend Is Growing
- Powdered Alcohol Products
- Opportunity to create more accessible and convenient powdered alcohol products for legal consumption in different formats.
- Digital Age Verification Systems
- Opportunity to develop improved digital age verification technologies that can be integrated with point of sale systems to discourage underage purchase of powdered alcohol products.
- Marketing Strategies for Novel Alcoholic Products
- Opportunity to design and implement innovative marketing strategies that target legal consumers of novel alcoholic products like powdered alcohol.
Industries Being Reshaped
- Beverage
- Powdered alcohol products can disrupt the beverage industry by offering consumers new and exciting ways to consume alcohol.
- Hospitality
- Powdered alcohol products can disrupt the hospitality industry by offering establishments an easy and cost effective way to serve alcohol, especially for festivals and events.
- Technology
- Digital age verification systems can disrupt the technology industry by providing innovative solutions to age verification that can be integrated into various businesses and industries.
