The Kardashian sisters are up to it again with their just-launched Kardashian Glamour Tan sunless tanner lotion. The sunless tanner will be available at Sephora and online beginning in mid-May.
The Kardashian Glamour Tan tanning lotion had to happen, with their QuickTrimmed bods and new bathing suit line; after all, it is the natural progression to then create a sunless tanner. The Kardashian sisters definitely know how to stay in the limelight, so props to them for that!
What Makes This Trend Stand Out
- Celebrity Self-tanning Products
- Creating personal brand aspirations with bronzed-looking skin.
- Influencer Marketing
- Leveraging popular public figures to promote self-tanning products.
- Direct-to-consumer Beauty Products
- Offering greater accessibility and convenience for purchasing trendy beauty products.
Sectors Adopting This
- Beauty and Cosmetics
- Capitalizing on popular beauty trends with new product releases.
- Marketing and Advertising
- Relating products to the lifestyles and self-image of popular figures.
- E-commerce
- Meeting consumer demand for trending beauty products through online retail.
