As if women don't already have to worry about in the lingerie department, now this Triumph 'grow-your-own-rice' bra adds to that list. The company is well known for other eccentric bras, including a sushi set, but this one was created solely because of a "growing popularity of farming among city dwellers in Japan."
The Triumph 'grow-your-own-rice' bra comes well equipped with gardening gloves, a water hose as a belt, rice seeds, and--of course--recyclable plastic pots that double as cups. Even though the bra will not be going on sale, it really makes you wonder: what in the world will they think of next?
Key Themes Behind This Trend
- Eccentric Lingerie
- Disruptive innovation opportunity to create more eco-friendly lingerie products with unique features.
- Urban Farming
- Opportunity to tap into the growing trend of urban farming and create sustainable solutions for city-dwellers.
- Eco-friendly Packaging
- Create eco-friendly packaging solutions for various consumer products, such as recyclable plastic pots that can double as cups.
Where This Applies
- Fashion and Apparel
- Opportunity to create innovative and sustainable lingerie products.
- Agriculture and Farming
- Opportunity to tap into the growing trend of urban farming and create innovative solutions.
- Packaging and Containers
- Opportunity to create eco-friendly and innovative packaging solutions for consumer products.
