The Jag Jeans Summer 2010 ad campaign is selling to the socialite crowd. With bright red pouting lips and hair-tossing, the ads are selling to the cultural elite.
Clothing brands know that these days you have to sell a lifestyle, not just a clothing item. The concentration is not lost from the clothing items, but the consumer knows these clothes are cool. See more shots of the Jag Jeans Summer 2010 campaign above.
Implications - Businesses that devote their efforts to promoting their products in an alluring and enticing way will reap significant benefits. Consumers will likely invest in businesses with products that emphasize beauty, sexuality and lust. Businesses that employ this strategy will likely experience successful results.
Key Themes Behind This Trend
- Lifestyle-selling
- Brands are now selling a lifestyle through their products.
- Beauty Emphasis
- Promoting products in an alluring and enticing way will reap significant benefits.
- Sexuality and Lust Marketing
- Companies that emphasize these elements in their campaigns will see successful results.
Where This Applies
- Fashion
- Clothing brands are now promoting a lifestyle with their products.
- Beauty and Cosmetics
- Businesses that emphasize alluring and enticing features in their products will reap significant benefits.
- Advertising
- Companies that focus on marketing elements of sexuality and lust will see successful results.
