Steve Marsh really liked BMWs, so when he died this year his family decided to give him the ultimate memorial in the form of a BMW tombstone. Mr. Marsh's remains rest in London's Manor Park cemetery under a solid granite replica of a BMW M3 convertible (Mr. Marsh's car of choice in life).
Designed in England but carved in China, the BMW tombstone cost the family about $75,000--about the same price as an actual M3 in England. The BMW tombstone has caused a little controversy and has even garnered a "joke" parking ticket.
What Makes This Trend Stand Out
- Customized Memorials
- Disruptive innovation opportunities lie in creating personalized and unique memorials that reflect an individual's passions and interests.
- Luxury Funeral Industry
- There is potential for disruption in the funeral industry by offering high-end funeral services and products for affluent customers seeking extravagant memorials.
- Cross-cultural Collaboration
- Opportunities exist for collaboration between designers from different countries and cultures to create innovative and culturally diverse memorial products.
Sectors Adopting This
- Memorial and Funeral Services
- Disruptive innovation can be explored in the field of memorial and funeral services by introducing unique and customized offerings for customers.
- Custom Sculpture and Design
- The custom sculpture and design industry can capitalize on the demand for personalized memorials by creating intricate and lifelike replicas of objects, vehicles, or other significant symbols.
- International Stone Carving
- The international stone carving industry can benefit from cross-cultural collaborations by bringing together skilled artisans from different countries to create innovative and culturally rich tombstones.
