With summer starting, 'Keep it Short' in Vogue UK June 2010 is an editorial that pulls out all the leggy fashions. Every image features a pair of shorts, some of which are quite short.
Short shorts are a must-have in the heat, and the creative combinations of fashion editor Miranda Almond reflect the ultimate summer wardrobe. Constance Jablonski shows off her gams in high-waisted, animal print and leather styles from Prada, Celine and Gucci. Add 'Keep it Short' in Vogue UK to your summer style inspiration file!
What's Driving This Trend
- Short Shorts Fashion
- Creative and hybrid fashion mixes, such as high-waisted and animal print shorts, leather styles and unique combinations, inspire customers to keep it short.
- Summer Wardrobe
- Summer inspires a seasonal shift in wardrobe and a way to incorporate seasonal trends that utilize the current short shorts fashion trend.
- Editorial Fashion
- The use of editorial pages as a trendsetting platform allows for innovation of products, assimilation of cultures and unique designs that push boundaries and challenge societal norms.
Who This Affects Most
- Fashion and Apparel
- The fashion industry must embrace the short shorts trend by providing innovative and unique designs that capitalize on the consumer's love for hybrid combinations of shorts.
- Marketing and Advertising
- The editorial fashion trend opportunities present innovative opportunities in marketing and advertising by showcasing the latest short shorts designs in creative and hybrid combinations that inspire customer purchases.
- Retail and E-commerce
- Retail stores and e-commerce platforms can integrate the editorial fashion trend by utilizing the latest short shorts fashion trend in unique and creative shorts combinations that will attract customers and promote sales.
