A Garance Dore and Club Monaco combination of super powers is truly spectacular. Dore brings that natural style element to her subjects and this is a great branding image for Club Monaco.
Often, I find lookbooks look too contrived, but Club Monaco’s recent lookbook has a fantastic and beautiful set of images. The clothing store has represented themselves as young and up-to-date, and these images by Garance Dore and Club Monaco make me want to run into their store!
Why This Trend Is Growing
- Street Style Photography
- Embracing street style photography in lookbooks can create a more authentic and relatable brand image.
- Collaborative Branding
- Partnerships between talented individuals and established brands can result in visually compelling and mutually beneficial marketing campaigns.
- Youthful and Up-to-date Branding
- Brands can achieve a young and modern perception by incorporating engaging visual content in their marketing materials.
Industries Being Reshaped
- Fashion
- Fashion brands can leverage street style photography to showcase their products in a more genuine and appealing manner.
- Photography
- Collaborations between photographers and fashion brands present opportunities to create unique and captivating visual content.
- Retail
- Utilizing visually striking lookbooks can entice customers to visit physical stores and engage with the brand.
