The Bangalore Police ad campaign targets cell phone driving enablers--those who call people who are driving--in these horribly graphic print PSAs. These ads are so bloody that they could scare anyone from ever using their phone again.
The ads depict people on their phones with blood spurting disgustingly all over their faces. The message: “Don’t talk when s/he drives.”
It’s great that there’s finally a PSA that shines a light on those people who permit drivers to continue to speak to them, when drivers should be concentrating only on maneuvering their vehicle safely.
Key Themes Behind This Trend
- Graphic Psas
- There is an opportunity for disruptive innovation in creating graphic PSAs that effectively convey important messages and leave a lasting impact on viewers.
- Distracted Driving Awareness
- The campaign highlights the need for disruptive innovation in raising awareness about the dangers of distracted driving caused by mobile phone usage.
- Social Responsibility Campaigns
- There is potential for disruptive innovation in creating impactful social responsibility campaigns that aim to change behavior and promote safe driving practices.
Where This Applies
- Advertising
- The advertising industry can leverage disruptive innovation to design impactful campaigns that effectively communicate important messages and drive behavior change.
- Automotive
- The automotive industry could explore disruptive innovation to integrate technology solutions that discourage distracted driving and enhance road safety.
- Public Safety
- Disruptive innovation can be applied in the public safety sector to develop effective strategies and campaigns that raise awareness and prevent accidents caused by distracted driving.
