McQ, motivated by the work of Alexander McQueen, has released its lookbook for the Fall 2010 collection. Even though it seems we’ve seen it all before, grunge, in all its shabby glory, is still the word of the season.
Undoubtedly, the McQ by Alexander McQueen collection draws on the legacy of another late rebellious idol, Kurt Cobain. Models Dan Felton and Jethro Cave sport layers upon layers of knits, stripes and flannel and most noticeably, a revamped cargo short over anti-fit gray leggings.
What Makes This Trend Stand Out
- 90s Fashion Revival
- Opportunity for fashion brands to tap into the nostalgia of the 90s by incorporating iconic elements like shorts over leggings.
- Grunge Style Resurgence
- Chance for designers and retailers to capitalize on the renewed popularity of grunge fashion, with a focus on shabby and effortlessly cool looks.
- Layering as a Style Statement
- Innovative chance for fashion companies to experiment with layering different garments, creating unique and eye-catching outfits.
Sectors Adopting This
- Fashion
- Fashion brands, designers, and retailers can leverage the 90s fashion revival and grunge style resurgence to attract nostalgic customers.
- Apparel Manufacturing
- Opportunity for apparel manufacturers to produce versatile and trendy garments that allow for layering different clothing items.
- Fashion Retail
- Retailers can curate collections that cater to the growing demand for 90s-inspired fashion and grunge aesthetics, including shorts over leggings.
