Golden Lover Fires

The Power of Love Installation by Mathieu Lehanneur and Francois Brument

'The Power of Love' installation, a collaboration between Mathieu Lehanneur and Francois Brument, is a golden sculptural fire with two headphones that was exhibited at the Salone del Mobile 2010 Milan at the STRAF Hotel. The elements that composed the installation symbolize two lovers and the passion and love between them.

The idea behind The Power of Love installation was that the installation itself was an accessory to lovemaking allowing each lover to convey personal messages through recorded tracks. Brument and Lehanneur were inspired by the film La Boum and the artists encouraged viewer participation and interaction with the installation.

Interactive Art Installations
The Power of Love installation showcases the trend of interactive art installations, providing an opportunity for artists and designers to create immersive and participatory experiences for viewers.
Emotional Technology
The use of headphones in The Power of Love installation highlights the trend of emotional technology, where technology is used to evoke and amplify emotions, opening up possibilities for innovative products and services in various industries.
Personalized Experiences
The Power of Love installation demonstrates the trend of personalized experiences, allowing individuals to convey personal messages and create unique moments, presenting opportunities for businesses to enhance customer engagement through personalized offerings.

Where This Applies

Art and Design
The Power of Love installation in the art and design industry presents opportunities for artists and designers to create interactive and emotionally resonant installations that captivate audiences.
Technology
The use of emotional technology in The Power of Love installation suggests potential disruptive innovation opportunities for technology companies to develop products that tap into the emotional needs and desires of consumers.
Hospitality
The Power of Love installation at the STRAF Hotel highlights the potential for the hospitality industry to incorporate interactive and immersive experiences, enhancing guest engagement and creating memorable stays.
SCORE
2.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 26%
Activity 30%
Freshness 8%

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