German high-fashion jeweler Thomas Sabo just added an adorable line to its 'It Girl' watch collection for the upcoming summer. Available in hot pink, sand orange and sky blue, each Thomas Sabo watch features a little flower pattern and shining crystals, along with the mother-of-pearl watch dial.
The silicon-made watch strap imitates the style of more traditional timepieces, which makes the Thomas Sabo watch look more ladylike.
Implications - The recent recession caused a surge of basic fashions, as consumers were quite money conscious. These consumers instead opted for bold and unique accessories to make their fashion statements. Companies can appeal to their target markets by focusing on the development of extravagant accessories.
What's Driving This Trend
- Bold Accessories
- Companies can seize the opportunity to develop extravagant accessories that appeal to consumers looking for bold and unique fashion statements.
- Recession-inspired Fashion
- The recent recession has sparked a surge in basic fashions, prompting companies to cater to consumers' desire for affordable yet stylish accessories.
- Colorful Timepieces
- The popularity of neon-colored watches like Thomas Sabo's 'It Girl' collection presents a disruptive innovation opportunity for companies to capitalize on the vibrant and eye-catching trend.
Who This Affects Most
- Jewelry
- Jewelry companies can tap into the demand for bold accessories and create unique, attention-grabbing designs.
- Fashion
- Fashion brands can explore recession-inspired styles and offer affordable yet fashionable accessories to consumers.
- Watch
- The watch industry can embrace the trend of colorful timepieces and develop innovative designs that cater to consumers who seek vibrant and fashionable watches.
