Los Angeles-based label Fig is working with their ‘Threads for Threads’ program to give a school uniform to a child in East Africa for every hand-tailored tie sold. The Fig label offers standard bow ties in a variety of fabrics from wool Ivy League plaids to Italian silk patterns.
Fig also offers the opportunity to create a custom tie with a host of styles, colors and fabrics to choose from to give you a chance to express yourself a little more if you dare. Check out the 'Threads for Threads' project to contribute to a great cause.
What's Driving This Trend
- Sustainable Fashion
- The 'Threads for Threads' program highlights the trend of brands using their profits to support social causes.
- Customization
- Fig's offering of custom ties taps into the trend of personalized fashion and accessories.
- Ethical Consumerism
- The 'Threads for Threads' project appeals to the trend of consumers supporting brands with a social and environmental impact.
Who This Affects Most
- Fashion
- Fig's hand-tailored ties and support for social causes align with the fashion industry's movement towards sustainability and ethical practices.
- Textile Manufacturing
- The availability of various fabrics for custom ties creates innovation opportunities in the textile manufacturing industry.
- Education
- The provision of school uniforms in East Africa through the 'Threads for Threads' program presents innovative solutions for the education sector.
