Guest editor Penelope Cruz throws her own style and ideas into the Vogue Paris May 2010 covers this month. It's not unusual to have a celebrity on the cover, but Cruz has developed three different covers, each featuring herself with various other celebrities.
Meryl Streep, Julianne Moore, Kate Winslet, Naomi Watts and Gwyneth Paltrow are featured on one cover; Cruz and Bono on the second; and Cruz and Streep on the third. All are shown wearing Armani for Project (Red) tees or Gap Product (Red) tees in support of the Global Fund to Fight AIDS.
What's Driving This Trend
- Celebrity Collaboration
- Opportunities for brands to collaborate with celebrities to create unique and impactful magazine covers.
- Socially Conscious Fashion
- The rise of fashion brands supporting social causes through the use of specially designed products.
- Personal Branding
- Celebrities using magazine covers as a platform to establish and promote their personal brand.
Who This Affects Most
- Fashion
- Fashion brands can explore collaborations with celebrities to create unique and socially conscious magazine covers.
- Entertainment
- Celebrities and their management can leverage magazine covers to enhance their personal brand and engage with fans.
- Non-profit
- Non-profit organizations can partner with fashion brands and celebrities to raise funds and awareness for social causes.
