Model Luke Briggs gets his first cover as the VMan/Ford model contest winner for 2010. Briggs was photographed by Terry Richardson for VMan's Summer 2010 cover and an inside feature.
Mel Ottenberg styled the male contestants in plenty of plaid and casual gear. Actually, Briggs wears a gray jacket with a fur-lined collar on the cover-not very summery. Fellow contestants Michael Wozniak, Ford Smith and Nicolas Madrid, and a platinum haired female model Hannah Holman, join Briggs inside VMan for a fun-filled editorial.
Key Themes Behind This Trend
- Male Model Competitions
- There's an opportunity to create more male model competitions like VMan/Ford to bring new faces into the industry.
- Photography and Fashion Styling
- Photography and fashion styling can be innovated through the use of new technology in order to produce more creative output for magazines and advertisers.
- Casual and Plaid Wear
- Casual and plaid wear can be further popularized through themed fashion campaigns and online influencers with the power to influence consumer trends.
Where This Applies
- Fashion and Modeling
- There's an opportunity to create more modeling and fashion competitions specifically targeted towards male models to increase diversity in the industry.
- Print Media
- Print media can benefit from new ways of showcasing fashion editorials using multimedia and augmented reality to improve reader engagement and sales.
- Social Media Marketing
- The trend towards casual and plaid wear can be leveraged by fashion brands to tap into the youth and young adult market through social media marketing.
