There’s probably nothing hotter than a bride on the run, showing off her sexy wedding night lingerie and jewels on a deserted road in the middle of nowhere. Inside FutureClaw Spring 2010, model Valeria Dmitrienko has escaped the alter and is looking for a new fling in ‘Starting Again.’
Shot by photographer Jem and styled by Elizabeth Sulcer, ‘Starting Again’ shows off beautiful gowns, lace gloves and a black cutout number with thigh-high leather boots. This bride is smoking.
What Makes This Trend Stand Out
- Bridal Rebellion
- Designers can create wedding wear that blend traditional and rebellious elements for non-traditional brides on the run.
- Lingerie as Outerwear
- Lingerie designers can consider creating pieces that could double as streetwear or accent pieces for a sultry look.
- Roadside Fashion Shoots
- Fashion photographers can explore taking photos in deserted or unconventional locations for added drama and edginess.
Sectors Adopting This
- Fashion
- Fashion designers can disrupt the traditional bridal market by creating unconventional and edgy wedding wear for a new generation of brides.
- Lingerie
- Lingerie manufacturers and retailers can appeal to a wider customer base by designing pieces that are versatile and can be worn in different contexts.
- Photography
- Photographers working in fashion and advertising can disrupt the industry by shooting in unexpected locations for added edge and drama.
