Japanese mega-retailer Uniqlo is giving the classic retro rock tee a revival with the launch of the Uniqlo UT Spring Summer 2010 collection. Featuring iconic images of Mickey Mouse, Donald Duck, C-3PO and Superman, to name just a few, Uniqlo is betting that the public will want a little nostalgia this season.
The Uniqlo UT Spring Summer 2010 campaign stars a bevy of models and was photographed by famed photog Ellen von Unwerth and styled by the incomparable Nicola Formichetti. Click through the gallery and take a peek at the accompanying video to see more of the UT collection.
What Makes This Trend Stand Out
- Retro Fashion
- Opportunity for clothing companies to create vintage-inspired pieces with iconic characters and prints.
- Nostalgia Marketing
- Opportunity for companies to tap into consumers' desire for nostalgia by incorporating retro designs into their products and campaigns.
- Cultural Iconography
- Opportunity for companies to incorporate recognizable pop culture symbols and images into their designs and marketing materials.
Sectors Adopting This
- Clothing
- The clothing industry can create vintage-inspired pieces featuring iconic pop culture characters and designs to appeal to consumers' nostalgia.
- Marketing
- The marketing industry can incorporate retro designs and cultural iconography into campaigns to tap into consumers' desire for nostalgia and familiarity.
- Entertainment
- The entertainment industry can leverage classic pop culture images and designs to create merchandise and promotional materials for their franchises and properties.
