As an extension to the new Yellow Pages TV campaign that they recently produced, TAXI 2 created a fun microsite that lets you 'Get Randy-fied' using the main character from the 'Oily' TV commercial.
People can watch the spot and then upload their own photo to Randy's body to Get Randy-fied. This allows them to create their own version of the commercial, with themselves as the new oily star. Of course, the experience doesn't end there. They can then show off their buff bods to all their friends and family through Facebook, Twitter and email.
Key Themes Behind This Trend
- Personalized Advertising
- Opportunities for businesses to create personalized ads that allow consumers to insert themselves into the content.
- Interactive Microsites
- Opportunities for businesses to create microsites that engage consumers in interactive experiences related to their product or service.
- Social Media Sharing
- Opportunities for businesses to design ads that are shareable on social media, allowing consumers to spread their message virally.
Where This Applies
- Advertising
- Advertising agencies can explore the potential of personalized ads and microsites to create engaging campaigns for their clients.
- Fitness
- Fitness companies can create interactive microsites that allow consumers to insert themselves into fitness-related content, thereby increasing engagement and loyalty.
- Social Media
- Social media platforms can partner with advertisers to create shareable, interactive ads that allow users to engage with the content and share it with their networks.
