The Heyu Spring 2010 campaign features model Danny Schwarz on a yacht underneath a flawless cerulean sky. Schwarz's outfits include crisp, leisurely shorts with tailored shirts, ties and vests. It's an attractive combination that blends formal and casual to capture the life of a well-to-do traveler.
This Heyu Spring 2010 campaign makes me want to get out on a boat and party, although I doubt I'd be as well-dressed as Danny Schwarz is above.
Implications - As the recession comes to an end, consumers are looking for ways to adopt a more luxurious lifestyle. Products that offer more prestige appeal to those who want to experience some exclusivity. Companies could adopt this design in order to attract more shopperes.
What's Driving This Trend
- Luxurious Lifestyle Adoption
- Companies could adopt this design in order to attract more shoppers.
Who This Affects Most
- Menswear Fashion
- Menswear brands could incorporate the blend of formal and casual styles in their designs.
- Recreational Boating
- Boat manufacturers and rental companies could target consumers who want to experience a more luxurious lifestyle.
- Luxury Travel
- Luxury travel agencies could market exclusive experiences to consumers who are looking for a more prestigious lifestyle.
