Anonymous Masked Seats

The Nemo Chair Lets You Sit Inside Someone's Head

The Nemo chair by Italian designer Fabio Novembre is both sculptural and slightly creepy. Novembre works within the idea that the human figure has the capability of being both abstract and universal and in inspired by Greek art.

Novembre's approach is called 'anthropomorphic design' and the Nemo chair is definitely a prime example of this. The face has classic, haunting features and offers sitters a wide berth of privacy inside the head.

Implications - Consumers are more willing to pay for products with idiosyncratic designs because they feel items with more effort placed into its aesthetics has more financial and intrinsic value. Corporations may consider redesigning their current existing products to include more visually pleasing designs in order to be able to raise product prices with very little consumer resistance.

Anthropomorphic Design
Designing products with human-like characteristics could create unique and memorable items that consumers are willing to pay more for.
Idiosyncratic Design
Creating products with unique and unconventional designs could increase their perceived value and lead to higher prices and profits.
Privacy Seating
Designing seating options that offer more privacy could appeal to consumers looking for a more isolated and immersive experience.

Where This Applies

Furniture
The furniture industry could adopt anthropomorphic design principles to create unique and visually striking pieces that stand out from competitors.
Consumer Goods
Consumer goods companies could embrace idiosyncratic design to differentiate their products and increase their perceived value.
Hospitality
The hospitality industry could explore privacy seating options to give guests more personal space and create a more comfortable experience.
SCORE
3.2 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 44%
Activity 43%
Freshness 8%

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