Dressed in sporty ready-to-wear looks from the likes of Alexander Wang and Acne, 17 year old modeling sensation Karlie Kloss is named 'The MVP' in Teen Vogue's May 2010 issue. Photographed by Patrick Demarchelier Kloss graces the magazine's cover as well as an athletic fashion feature and lengthy profile.
With the age and weight of models becoming an increasing concern in the industry, Kloss is often singled out, especially due to her popularity -- all garnered before her 18th birthday. For 'The MVP' in Teen Vogue the magazine calls Kloss, “the real life teenage fashion star,” but only time will tell if she lasts in the fickle industry.
What's Driving This Trend
- Sporty Teen Fashion
- Disruptive innovation opportunity: Creating sports-inspired fashion specifically targeted towards teenagers.
- Model Age and Weight Standards
- Disruptive innovation opportunity: Developing inclusive modeling standards that prioritize diversity and body positivity.
- Youth Marketing in Fashion
- Disruptive innovation opportunity: Exploring new strategies to engage and market to young consumers in the fashion industry.
Who This Affects Most
- Fashion
- Disruptive innovation opportunity: Incorporating athletic wear and sports-inspired designs into mainstream fashion collections.
- Modeling
- Disruptive innovation opportunity: Implementing age and weight inclusivity in the modeling industry, challenging traditional beauty standards.
- Marketing and Advertising
- Disruptive innovation opportunity: Utilizing innovative marketing techniques to reach and engage with the teenage demographic in the fashion industry.
