Uber hipster music group MGMT is featured in 'The Boys Are back in Town' for Blackbook. The profile and fashion feature appears in the magazine's April 2010 issue. MGMT is promoting their upcoming sophomore album, 'Congratulations' that the guys promise will have some fans scratching their heads.
Photographed by David Roemer and styled by fashion editor Christopher Campbell, the guys display their quirky, boho-influenced style in a series of 70s-inspired suits and colourful and bold patterned pieces.
Why This Trend Is Growing
- Quirky Fashion
- Opportunities for disruptive innovation in creating and marketing playful and unconventional fashion styles.
- Musician-driven Editorial Features
- Opportunities for disruptive innovation in creating editorial content that highlights musicians and their fashion styles.
- Boho-inspired Suits
- Opportunities for disruptive innovation in designing and marketing suits inspired by bohemian fashion styles.
Industries Being Reshaped
- Fashion Industry
- The fashion industry can capitalize on the trend towards unconventional fashion styles and quirky clothing designs.
- Music Industry
- The music industry can collaborate with fashion magazines and designers to showcase musicians' unique styles and create new revenue streams.
- Tailoring Industry
- The tailoring industry can explore incorporating bohemian elements into classic suit designs to appeal to a wider audience.
