With the release of 'Alice in Wonderland' lately, every high fashion magazine is jumping on the bandwagon. The latest issue of Flare Magazine April 2010's editorial entitled 'Fantasyland' is all about character, color and of course fashion.
This rich pictorial features pieces including floral jackets, satin dresses and oversized pants. 'Fantasyland' is definitely interesting to look at. See more images from the shoot above.
Implications - Modern society demands more responsibility and stress on its citizens each day, creating an increasing need for fantastical elements. Integrating the feeling of escape into everyday happenings attracts those consumers who seek out this otherworldly aspect. Companies could develop their products with this in mind in order to create that attractive element of imagination for its consumers.
What's Driving This Trend
- Fantasy Fashion Editorials
- Fashion magazines are creating rich pictorials featuring character, color, and vintage-style garments that add a fantastical twist to everyday fashion. Opportunities exist for clothing companies to incorporate these elements to attract consumers looking to escape from everyday life.
- Alice in Wonderland-inspired Marketing
- The popularity of 'Alice in Wonderland' has created a trend towards creating marketing campaigns featuring fantastical and whimsical elements that appeal to consumers looking for an escape from reality. Companies can take advantage of this trend by creating imaginative and captivating marketing campaigns.
- Integration of Otherworldly Elements
- As modern society places more responsibility and stress on its citizens, consumers are seeking out products and experiences that offer escape and a touch of fantasy. Companies can develop their products with this in mind in order to capture the attention of consumers looking for an otherworldly aspect.
Who This Affects Most
- Fashion
- Fashion companies can incorporate vintage-style garments that feature character, color, and fantasy elements to attract consumers seeking a whimsical escape from daily life.
- Marketing
- Companies can take advantage of the popularity of 'Alice in Wonderland' and create imaginative and captivating marketing campaigns that feature fantastical and whimsical elements to appeal to consumers looking for a break from reality.
- Product Development
- Companies across vast industries can develop their products with the integration of otherworldly and fantastical elements to attract consumers seeking a break from reality and a touch of escapism in their daily life.
