To most people, the circus is a great childhood memory of clowns and balancing acts, but inside Marie Claire Italia April 2010 it is all about fashion. Entitled ‘Le Cirque,’ photographer Wendy Bevan combines a vintage aesthetic and quirky setting to give this editorial a freakish feel.
Styled by Elisabetta Massar and starring model Sophie Vlaming, the unusual shoot features pieces from Ralph Lauren, Dolce & Gabbana and Prada. Despite my fear of circus freaks, ‘Le Cirque’ is a good departure from the typical shoots we have been seeing.
Key Themes Behind This Trend
- Circus-inspired Fashion
- There is an opportunity to design and market clothes that are inspired by circus outfits and the circus aesthetic.
- Vintage Fashion
- There is an opportunity to create clothing lines that invoke a vintage aesthetic, as seen in the 'Le Cirque' shoot, which could appeal to those who appreciate nostalgia and uniqueness.
- Freakish Photography
- There is an opportunity to experiment with highly stylized and unconventional photography that subverts the expectations of a typical fashion shoot.
Where This Applies
- Fashion
- Fashion designers can draw inspiration from the circus and vintage aesthetics to create new clothing lines that appeal to customers looking for unique pieces.
- Photography
- Photographers can experiment with unconventional styles and themes in their fashion shoots, like the freakish and vintage-inspired 'Le Cirque' shoot, to create memorable and attention-grabbing images.
- Magazine Publishing
- Magazine publishers can explore creative themes and aesthetics, like the vintage and circus-inspired 'Le Cirque' shoot, to attract and retain readers by offering content that stands out from the ordinary.
