Victoria’s Secret just lauched its new bra and panties line called, ‘The Nakeds.’ The bra and panties are made out of materials that are so light, you won’t even know they’re there. This is good for us ladies since we don’t want to talk around in an uncomfortable bra or panties all day long.
The line comes with different types of bras from demi-bras to multi-way to full coverage. For the panties, they offer hip-hugger style and bikini style.
But who really cares about that information when the ads features modern day supermodels Chanel Iman, Candice Swanepoel and Erin Heatherton? These super sultry ladies pose in a jungle-themed shoot with a hint of a wild, mysterious and wild element to it. Just check out the background music for the ad and you’ll see what I mean.
What Makes This Trend Stand Out
- Lightweight Intimates
- Opportunity for materials innovation and production efficiency.
- Jungle-themed Marketing
- Opportunity for creative brand storytelling and experiential marketing.
- Multi-functional Bras
- Opportunity for product innovation and customization.
Sectors Adopting This
- Apparel & Fashion
- Opportunity to disrupt the intimates market with lightweight materials and multi-functional designs.
- Marketing & Advertising
- Opportunity to innovate with immersive brand experiences and creative storytelling.
- Video & Music Production
- Opportunity to collaborate with fashion brands to create unique and engaging video content.
