London-based artist Daniel Mackie uses pencil and watercolor in his illustrations of individuals in often-unusual situations. All of Daniel Mackie's subjects appear elongated, as though they were seen in the reflection of a funhouse mirror.
Daniel Mackie uses everyday situations just as often as he uses imaginary scenes. One drawing shows children who appear to have just painted a wall with spray paint; another shows a giant man plucking sailboats out of a river.
Implications - With so many different stresses in modern society, consumers are looking for a sense of relief from their products. Items that feature a fantastical element appeal to shoppers who want to forget their responsibilities for a moment.
Key Themes Behind This Trend
- Fantastical Products
- Develop products that offer a sense of relief and escapism from the everyday stresses of modern society.
- Whimsical Art
- Embrace the use of pencil and watercolor to create imaginative and surreal artworks.
- Reflection-based Distortion
- Explore the use of elongated and distorted imagery to create a sense of surrealism and reflection.
Where This Applies
- Home Decor
- Incorporate fantastical and whimsical elements into home decor products to provide consumers with a sense of escapism and relief.
- Art and Illustration
- Encourage artists to experiment with pencil and watercolor techniques to create imaginative and surreal artworks.
- Visual Effects and Animation
- Utilize reflection-based distortion techniques in visual effects and animation to evoke a sense of surrealism and fantasy.
