I have never slept on the street, but I imagine it wouldn’t be nearly as comfortable as the Le-Trottoir makes it look. The Le-Trottoir is a bedsheet that looks strikingly like pavement, and for a good reason.
The Le-Trottoir has all the bells and whistles of regular pavement: blocks of concrete complete with random metal covers and moss. The best thing about the Le-Trottoir bed sheet is that a portion of every purchase will go to the Dutch Homeless Youngsters Foundation. Activism and sleeping are a definite win.
Key Themes Behind This Trend
- Homelessness Simulation Products
- Creating bedding or other products that simulate homelessness could offer consumers a unique and eye-opening experience while generating funds for relevant charities.
- Charity-driven Products
- Designing products that incorporate charitable contributions into every purchase could create a new way for consumers to support their favorite causes while shopping.
- Activist-inspired Homeware
- Creating homeware inspired by social activism could provide consumers with a way to show support for important causes while incorporating unique products into their homes.
Where This Applies
- Bedding and Home Decor
- Designing bedding and home decor that gives a percentage of profits to charity could offer consumers a new way to support great causes through their home purchases.
- Charitable Consumer Goods
- Creating a new breed of consumer goods that incorporate charitable giving into every purchase could create a new and profitable industry that benefits both customers and great causes.
- Socially-conscious Activewear
- Designing activewear inspired by social activism and charitable giving could create a new breed of clothing that makes a statement while supporting great causes.
